OUR FOUNDERS | OUR WORK | NEWS
ABOUT US
Moda Guild Agency was created to provide companies with an easier, more cost-effective approach for merchandising, design and production of high quality apparel & accessories. Our founders, as industry experts, have joined forces under one umbrella to provide your brand with a single, turn-key solution that allows you to focus on what matters most.
The combined expertise of the Moda Guild team provides your brand with access not otherwise achieved through traditional hiring, resulting in premium work product, reduced time to market, and a lower overall expenditure.
Take a look at what makes us different.
OUR FOUNDERS | OUR WORK | NEWS
Our Leadership
Individually, our team is comprised of experts in each of their respective fields. Collectively, their combined skills have achieved exponential results for our clients.
Jennifer
DeClark
Founding Member
Merchandising & Product Development
Jennifer is an expert in product development and merchandising and has worked with many of America's most iconic brands over the past 20 years of her professional career.
Kathleen
Vitali
Founding Member
Product Creative Design
If you can dream it, she can design it. From initial sketches to pattern making and eventual production. One of the industry's most accomplished designers.
Viviana
Garcia
Founding Member
Product Operations & Manufacturing
Expert in all things production related from product development to sourcing and eventual quality control and quality assurance.
Marisa
Ritts
Founding Member
Public Relations & Publicity
Expert in all things media and public relations related. Marisa helps companies strategize, position, market, and promote their products in all possible sales channels.
Jay
Talley
Founding Member
Client Experience & Corporate Operations
Jay is a successful, serial entrepreneur building his own brands for the past 25 years. He is an expert in creating best-in-class, business process outsourcing (BPO) solutions.
A few of the brands our founders have impacted.
Jennifer DeClark
Managing Director
Merchandising & Product Development
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Kathleen Vitali
Managing Director
Product Design
Kathleen is a creative director with over 20 years of experience shaping the visual identity of iconic fashion brands, including Lululemon, Gap, 7 For All Mankind, Calvin Klein, and Splendid. Known for her clean, modern design aesthetic and trend-forward perspective, she consistently delivers innovative yet brand-authentic solutions. Her expertise spans every stage of the design process—from trend research and color story development to fittings, tech packs, and production—ensuring a seamless transition from concept to final product.
Kathleen has designed across multiple categories, including wovens, knits, sweaters, outerwear, activewear, and contemporary ready-to-wear. Her passion for innovation led to the creation of a speed-to-market line at Lululemon, resulting in one of the brand’s best-selling, patented garments. She has also championed sustainable design by integrating eco-friendly materials and methods without compromising style or performance. Recognized for her work in industry trend forecasts by WGSN, Kathleen remains at the forefront of fashion, blending creativity with a strategic approach to keep brands ahead of consumer demand.
Viviana Garcia
Managing Director
Production Operations & Manufacturing
Viviana Garcia is a results-driven senior executive with deep experience driving productivity and profitability for renowned apparel brands, including 7 For All Mankind, Guess Jeans, and Revolve Clothing to name a few. With expertise in streamlining operations, product development, and supply chain processes, Viviana combines strategic vision with tactical execution to create comprehensive roadmaps that align with organizational goals and deliver measurable results.
Her skills span financial metrics, sourcing and shipping strategies, and quality management, enabling her to implement cost-effective, tailored solutions that optimize resources and maximize return on investment. Viviana has a proven ability to perform in-depth business analyses, resolve complex challenges, and lead large-scale process improvements that enhance efficiency and operational excellence.
As a collaborative leader, Viviana is known for building high-performing teams that excel in navigating dynamic industry trends. Her focus on relationship management, continuous process improvement, and training and development empowers teams to achieve superior results. By seamlessly integrating change management strategies, she ensures smooth transitions while fostering innovation and adaptability.
Throughout her career, Viviana has demonstrated a commitment to excellence and a passion for helping brands scale efficiently while maintaining their competitive edge in the ever-evolving apparel industry.
Marisa Ritts
Managing Director
Public Relations & Publicity
With over 20 years of experience in public relations, branding, and strategic communications, Marisa Ritts has been a driving force behind high-profile marketing and PR campaigns for a diverse range of corporate and consumer brands. Her expertise spans media relations, brand positioning, event execution, and integrated marketing strategies, making her a trusted leader in the industry.
Throughout her career, Ms. Ritts has thrived in developing, guiding, and executing PR and marketing initiatives that elevate brand visibility and consumer engagement. She has held key roles at boutique agencies such as Fingerprint Communications and HL LA Group, where she managed day-to-day account activities for global brands, securing extensive national, international, and regional media coverage. Her strategic approach has consistently resulted in impactful placements across top-tier media outlets, amplifying brand narratives and fostering long-term audience connections.
Beyond traditional PR, Ms. Ritts has played an integral role in producing and launching fashion shows, editorial photo shoots, product debuts, retail openings, fundraising galas, award shows, and exclusive brand activations. Her ability to seamlessly orchestrate high-profile events has cemented her reputation as a go-to expert for brands looking to make a lasting impression.
Earlier in her career, Ms. Ritts was part of the Entertainment Division at Rogers & Cowan, where she cultivated relationships with influential press, key opinion leaders, A-list talent, and fashion industry VIPs. Her work not only secured high-value media exposure but also created strategic partnerships and opportunities that expanded clients' reach into new markets and audiences.
With a keen eye for storytelling and a deep understanding of media dynamics, Ms. Ritts continues to be a powerful advocate for brands seeking to enhance their visibility and influence in an ever-evolving landscape.
Jay Talley
Managing Director
Corp. Operations, HR Services, & Client Experience
Jay Talley is a seasoned entrepreneur with a proven track record of building and scaling successful businesses since 1997. As an expert in Business Process Outsourcing (BPO) services, Jay has founded and led several companies renowned for delivering exceptional customer service experiences, particularly in the Human Resource and Payroll Processing sectors. His ability to create best-in-class service models has been a hallmark of his career, with each of his ventures achieving significant success before being sold to new ownership.
Jay’s deep understanding of BPO solutions stems from his belief in the strategic value of outsourcing non-core business processes, leveraging the expertise of others, and achieving economies of scale as a result, which are all objectives behind the Moda Guild vision. By helping companies streamline operations and focus on their most critical competencies and revenue streams, Jay has consistently driven growth and operational excellence under his leadership.
In addition to his expertise in outsourcing, Jay has also established himself as a leader in building consumer brands within the alcoholic and non-alcoholic beverage industries. He has collaborated with some of the most influential figures in the field, including Scott Coors of Coors Brewing and Ian Mclean, the visionary designer behind the Monster Energy logo. Jay’s ability to cultivate compelling brand identities and foster strategic partnerships has made him a trusted force in the competitive beverage market.
With decades of entrepreneurial experience and a passion for innovation, Jay continues to inspire businesses to achieve their full potential and create lasting value.
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Jennifer DeClark
Founding Member
Mg. Dir. Merchandising & Prod. Dev.
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Meet Our Founders...
Viviana Garcia is a results-driven senior executive with deep experience driving productivity and profitability for renowned apparel brands, including 7 For All Mankind, Guess Jeans, and Revolve Clothing to name a few. With expertise in streamlining operations, product development, and supply chain processes, Viviana combines strategic vision with tactical execution to create comprehensive roadmaps that align with organizational goals and deliver measurable results.
Her skills span financial metrics, sourcing and shipping strategies, and quality management, enabling her to implement cost-effective, tailored solutions that optimize resources and maximize return on investment. Viviana has a proven ability to perform in-depth business analyses, resolve complex challenges, and lead large-scale process improvements that enhance efficiency and operational excellence.
As a collaborative leader, Viviana is known for building high-performing teams that excel in navigating dynamic industry trends. Her focus on relationship management, continuous process improvement, and training and development empowers teams to achieve superior results. By seamlessly integrating change management strategies, she ensures smooth transitions while fostering innovation and adaptability.
Throughout her career, Viviana has demonstrated a commitment to excellence and a passion for helping brands scale efficiently while maintaining their competitive edge in the ever-evolving apparel industry.
Viviana Garcia
Founding Member
Mg. Dir. Production Oper. & Mfg.
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
With over 20 years of experience in public relations, branding, and strategic communications, Marisa Ritts has been a driving force behind high-profile marketing and PR campaigns for a diverse range of corporate and consumer brands. Her expertise spans media relations, brand positioning, event execution, and integrated marketing strategies, making her a trusted leader in the industry.
Throughout her career, Ms. Ritts has thrived in developing, guiding, and executing PR and marketing initiatives that elevate brand visibility and consumer engagement. She has held key roles at boutique agencies such as Fingerprint Communications and HL LA Group, where she managed day-to-day account activities for global brands, securing extensive national, international, and regional media coverage. Her strategic approach has consistently resulted in impactful placements across top-tier media outlets, amplifying brand narratives and fostering long-term audience connections.
Beyond traditional PR, Ms. Ritts has played an integral role in producing and launching fashion shows, editorial photo shoots, product debuts, retail openings, fundraising galas, award shows, and exclusive brand activations. Her ability to seamlessly orchestrate high-profile events has cemented her reputation as a go-to expert for brands looking to make a lasting impression.
Earlier in her career, Ms. Ritts was part of the Entertainment Division at Rogers & Cowan, where she cultivated relationships with influential press, key opinion leaders, A-list talent, and fashion industry VIPs. Her work not only secured high-value media exposure but also created strategic partnerships and opportunities that expanded clients' reach into new markets and audiences.
With a keen eye for storytelling and a deep understanding of media dynamics, Ms. Ritts continues to be a powerful advocate for brands seeking to enhance their visibility and influence in an ever-evolving landscape.
Marisa Ritts
Founding Member
Mg Dir. Public Relations & Publicity
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Kathleen is a creative director with over 20 years of experience shaping the visual identity of iconic fashion brands, including Lululemon, Gap, 7 For All Mankind, Calvin Klein, and Splendid. Known for her clean, modern design aesthetic and trend-forward perspective, she consistently delivers innovative yet brand-authentic solutions. Her expertise spans every stage of the design process—from trend research and color story development to fittings, tech packs, and production—ensuring a seamless transition from concept to final product.
Kathleen has designed across multiple categories, including wovens, knits, sweaters, outerwear, activewear, and contemporary ready-to-wear. Her passion for innovation led to the creation of a speed-to-market line at Lululemon, resulting in one of the brand’s best-selling, patented garments. She has also championed sustainable design by integrating eco-friendly materials and methods without compromising style or performance. Recognized for her work in industry trend forecasts by WGSN, Kathleen remains at the forefront of fashion, blending creativity with a strategic approach to keep brands ahead of consumer demand.
Kathleen Vitali
Founding Member
Mg. Dir. Creative Design
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.
Jay Talley is a seasoned entrepreneur with a proven track record of building and scaling successful businesses since 1997. As an expert in Business Process Outsourcing (BPO) services, Jay has founded and led several companies renowned for delivering exceptional customer service experiences, particularly in the Human Resource and Payroll Processing sectors. His ability to create best-in-class service models has been a hallmark of his career, with each of his ventures achieving significant success before being sold to new ownership.
Jay’s deep understanding of BPO stems from his belief in the strategic value of outsourcing non-core business processes. By helping companies streamline operations and focus on their most critical competencies and revenue streams, Jay has consistently driven growth and operational excellence.
In addition to his expertise in BPO, Jay has also established himself as a leader in building consumer brands within the alcoholic and non-alcoholic beverage industries. He has collaborated with some of the most influential figures in the field, including Scott Coors of Coors Brewing and Ian Mclean, the visionary designer behind the Monster Energy logo. Jay’s ability to cultivate compelling brand identities and foster strategic partnerships has made him a trusted force in the competitive beverage market.
With decades of entrepreneurial experience and a passion for innovation, Jay continues to inspire businesses to achieve their full potential and create lasting value.
Jay Talley
Founding Member
Mg Dir Corp. Oper. & Client Experience
Jennifer DeClark is a seasoned expert in merchandising and product development with a proven track record of success collaborating with some of America’s most iconic brands, including Ralph Lauren, Guess? Jeans, 7 For All Mankind, Joe's Jeans, Rails, and more. Her career is defined by her ability to operate at the intersection of creativity and strategy, seamlessly blending her eye for design with an in-depth understanding of consumer behavior and market trends.
Jennifer's innovative approach to evolving established brand identities while introducing fresh concepts has made her a sought-after partner for companies seeking to differentiate themselves in competitive markets. Her talent for identifying growth opportunities—creating incremental product lines that expand portfolios and drive significant revenue—has solidified her reputation as a visionary leader in the industry.
With a deep understanding of product development, Jennifer expertly guides projects from concept to completion, ensuring seamless execution at every stage. Her global perspective and meticulous attention to detail allow her to deliver tailored solutions that align with both brand identity and market demands.
Jennifer’s expertise and strategic vision continue to inspire confidence in brands eager to redefine their potential and make a lasting impact in an ever-evolving marketplace.